Social Media Winners at the Olympics

London 2012 Olympics was the first social-media Olympics. The social media activity showed how popular some champions, performers or events were. For example, the Jamaican gold-medals winner Usain Bolt received 80,000 tweets per minute for his 200m sprint final, while Spice Girls received more than 116,000 tweets per minute during the closing ceremony.

Social media activities display the brand potential of various athletes. But does brand potential translate into revenues? The organizers think so. They created an Olympics Hub that managed all social media activities. “At the center of the strategy was the Olympic hub, a curated site where all social media interactions of the athletes were collated and was searchable by games, by sport, by team or by individual.”


Reference: Rooney, Ben, Social Media Proves Gold for Promoting Athletes, The Wall Street Journal, August 16, 2012
 

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