“That the core concept of creating a large-scale arena that could easily become smaller led to money-saving construction and operational solutions illustrates how one inventive, focused design goal can often lead to others. While the Olympic Stadium designed by Populous won’t be a permanent landmark in its full form, the creative ideas behind it will likely resonate and live on.”
Reference: Jana, Reena, London’s Olympic Stadium: larger than life but built to shrink, smartplanet.com, June 19, 2012
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